Become the foundation company homeowners find first.
SEO, AI visibility, ads, and websites, built only for foundation repair and basement waterproofing companies. One team, one focus: more booked jobs.
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If you are invisible online, you are losing jobs you never knew existed.
A homeowner with a cracked foundation searches, reads reviews, and now asks an AI assistant who to call. If your company is not there at those moments, the job goes to a competitor who was. You never see the lead. You never get to bid.
Search changed
Google answers on the page now. A blue link is no longer enough to win the click.
AI is the new referral
ChatGPT and AI Overviews name specific companies. Most contractors have no idea if they are one of them.
Marketing wastes money
A website that does not convert and ads aimed at the wrong searches quietly drain your budget.
One partner for everything that brings you jobs.
Most contractors juggle a web guy, an SEO guy, and an ads guy who all point fingers. We do all three, in sync, so nothing falls through the cracks.
Get Found
Search and AI visibility together. Rank for the searches that become estimates and get named in the AI answers homeowners read first.
Websites That Book Jobs
Fast, trustworthy sites built to turn visitors into calls, and built so your search and AI visibility actually work.
Ads That Pay Back
Tightly targeted Google, Local Services, and local ads that chase booked work, not clicks.
Start with a plan, not a contract.
We earn the relationship before we ask for it. Every engagement opens with the Foundation Phase: a full picture of where you stand and a clear plan to grow. You see the value first, then decide how far to take it.
Foundation Phase
We audit your visibility across search and AI, study your market and competitors, and hand you a 6-month growth plan you own either way.
Build the foundation
Website, technical fixes, and the trust signals AI looks for before it recommends a contractor.
Grow visibility
Content and authority work that earns rankings and gets you named in AI answers across your service area.
Amplify with ads
Paid search fills the pipeline now while organic and AI visibility compound month over month.
Report on booked jobs
You see calls, forms, and jobs won. Not a pile of vanity metrics that do not pay the crew.
Simple, tiered, built to scale with you.
Three plans that carry forward as you grow, from establishing your presence to dominating your market. Real prices, published, so you can decide before you ever talk to us.
Footing → Cornerstone → Keystone
Everything in Footing carries into Cornerstone. Everything in Cornerstone carries into Keystone. We never remove, we only add leverage.
Results from companies like yours.
Why contractors pick us over a general agency.
Foundation only
We work in this trade and no other. We already know the searches, the seasons, and the homeowner objections, so we move faster and waste less of your money.
One team, not three vendors
Website, search, AI, and ads under one roof. Nobody points fingers, because it is all us, and it all works together.
We get AI search
Most contractor agencies still sell 2019 SEO. We make sure AI assistants name you, which is where homeowners are headed now.
Straight answers.
Do you only work with foundation and waterproofing companies?
Yes. That is the entire focus. Every website, campaign, and audit is built on what already works in this trade, so you are not paying us to learn it.
What does full-service actually include?
Your website, your search and AI visibility, and your paid ads, run by one team and pointed at booked jobs. One partner instead of three vendors who blame each other.
How is this different from a general marketing agency?
A general agency learns your trade on your budget. We already know the searches, the seasons, and the homeowner objections, so we move faster and waste less of your money.
Do I have to sign a long contract?
No. It starts with a free snapshot, then a one-time Foundation Phase where you see the full plan and proof before any ongoing commitment.