Built for dirt. Priced to scale.
Everything in Footing carries into Cornerstone. Everything in Cornerstone carries into Keystone. We never remove anything. We only add leverage.
The Foundation Phase
Every engagement starts here, before any monthly plan. We audit your visibility in search and AI, study your market and competitors, build your 6-month growth plan, and set up the technical foundation everything else runs on. One flat startup fee, the same for every plan.
Audit, competitor analysis, your 6-month growth plan, and initial setup. Required to start, the same across all plans.
Start with a free snapshotChoose where you are today.
Footing
Best for contractors under ~$1M establishing presence and steady lead flow.
- Conversion-focused website (new or rebuilt)
- Local SEO and Google Business Profile setup
- AI visibility baseline and setup
- Local Services Ads setup
- Monthly reporting on calls and forms
Cornerstone
Best for established companies ready to scale and systemize.
- Everything in Footing
- Ongoing SEO, GEO, and content
- AI visibility tracking and optimization
- Managed paid search and local ads
- Review generation system
- Dedicated strategist and monthly strategy
Keystone
Best for companies chasing category dominance in their market.
- Everything in Cornerstone
- Aggressive content and authority building
- Multi-channel ads (Google, Meta, YouTube, local)
- Citations, PR, and competitor displacement
- Advanced reporting and attribution
- Quarterly executive strategy
All plans begin with the one-time $3,500 Foundation Phase. Final inclusions are confirmed after your free snapshot.
Pricing, answered.
What is the Foundation Phase startup fee?
A one-time $3,500 engagement that starts every plan. We audit your visibility, study your market, build your 6-month growth plan, and set up the technical foundation. It is the same flat fee for every tier.
Is there a long contract?
No long lock-in. You start with the Foundation Phase, then move to a monthly plan you can scale up or down as your goals change.
Can I start with just a website or just ads?
Yes. Many contractors begin with the single piece that moves the needle fastest. The plans bundle everything because it compounds, but you set the pace.
Why is pricing public?
Because hiding it wastes everyone's time. Real numbers up front respect your time and pre-qualify the fit before we ever talk.