Built for dirt. Priced to scale.
Everything in Footing carries into Cornerstone. Everything in Cornerstone carries into Keystone. We never remove anything. We only add leverage.
Cornerstone Plan. Footing Price. 2 of 3 Spots Left.
We're a new agency built by people who aren't new to this. Instead of showing you someone else's case studies, we're making it easy to become ours. Our first 3 clients get the full Cornerstone plan ($4,000/mo value) for $2,000/mo, locked for 6 months.
- Everything in Cornerstone: SEO, AI visibility optimization, Google Ads and LSA management, content, and tracking
- $2,000/mo locked for 6 months, then standard Footing-to-Cornerstone pricing with 60 days notice
- Market exclusivity from day one. We never take your competitor.
- Priority access: founding clients are our only clients, so you get founder-level attention
The one thing we ask: Let us document your results as a case study once you've seen them yourself.
Choose where you are today.
Footing
Best for contractors establishing local presence and building a steady pipeline of inbound calls.
- Local SEO
- Google Business Profile management
- Weekly GBP posts and Q&A
- On-page and technical SEO
- Technical audit
- One piece of content published per month
- Call tracking
- Review response templates
- Monthly report
Cornerstone
Best for established companies ready to scale and own their market.
- Everything in Footing
- AI visibility tracking and entity/schema optimization
- Google Ads and LSA management
- Ad spend is separate, paid directly to Google
- Category exclusivity in your market
Keystone
Best for multi-location companies or those chasing category dominance in every market they serve.
- Everything in Cornerstone
- Higher content velocity
- Conversion rate optimization
- Multi-location support
- Category exclusivity in every market you operate
Every plan is built only for foundation repair and basement waterproofing companies. Ad spend at Cornerstone and Keystone is separate and paid directly to Google. A new website is an optional one-time add-on, not required to start.
Need a website too?
A slow, generic site undercuts every dollar you put into SEO and ads. We build sites that are fast, trade-specific, and structured the way Google and AI expect, optimized from day one, not retrofitted later. A new site is an optional add-on, not required to start.
New site build. Custom design, trade-specific copy, conversion structure, and technical SEO foundation built in from day one.
Migration and redesign. Move from your existing platform, rebuild the structure, and reoptimize everything.
Pricing, answered.
Do I need a new website to work with you?
No. We work with your existing site on any plan. A new build or redesign is available as an optional one-time add-on if you need it.
Is there a long contract?
No long lock-in. You can scale your plan up or down as your goals change.
What if it doesn't work?
Every plan is month to month. At 90 days we do a milestone review against the leading indicators we set together at kickoff. If we're not on track, you can walk, and you keep everything: content, tracking, documentation, and full account access. No hostage-taking, ever.
Can I start with just a website or just ads?
Yes. Many contractors begin with the single piece that moves the needle fastest. The plans bundle everything because it compounds, but you set the pace.
Why is pricing public?
Because hiding it wastes everyone's time. Real numbers up front respect your time and pre-qualify the fit before we ever talk.